Join Us
Let’s become partners
Get access to one of the most stable markets in the world and become our partner as we launch the upcoming crowdfunding campaign.
For you, a partner discount and a share of profit.
Why Investing in Petforce
An Immense, Growing Market
In Italy alone, pet food’s turnover amounted to over 2700 million of Euro in 2022 (*Source: Assalco report - Zoomark 2023)
The market keeps expanding, thanks to an ever-growing awareness from the pet parents regarding quality,
To invest in Petforce means to be part of a business that is striving for the best possible quality in an ever-growing market.
Petforce in Figures:
400.000 euros
OF INCOME IN 20238.000+ customers
Who implemented our foodborn in 2019
Petforce turned a profit since its second yearMinimum Goal: 2 Million Euros of Income within 2027
Founded in 2019, Petforce always had a clear goal: to offer the best food on the market without compromising on quality.
In 2019 Diego Lucci, our founder, examined more than a thousand pet food producers, looking for a product that was the closest to domestic alimentation.
FirstMate was our choice, an excellent Canadian producer known for the use of high quantities of animal protein and rigorous sourcing of raw materials for its products.
Petforce srl introduces itself with a higher price when compared to the average, a choice justified by the clear benefits to both dogs and cats.
Love and respect for our dogs and cats is the foundation of our business, we share the commitment to never undermine their health by compromising the quality of the product.
In order to diversify our offer and establish a strong position in the premium quality market, we created the Felinus ® brand and introduced a line of jar-cooked wet food.
This cooking technique doesn't just maintain the nutritional properties of the food, but also makes it more digestible.
The minimum investment is of 500 Euros, and it will be used to diversify the range of products, to establish a physical distribution channel and to enhance the online presence both in the Italian territory and abroad.
A Qualified Team
Diego Lucci
- Founder - 50%
Owner of several social media communities focused on dogs and cats, including the two main ones: "Il mio gatto è leggenda" and "ll mio cane è leggenda," totaling over 6 million followers.
Daniela Marinucci
- Customare Care - 35%
Daniela manages Facebook groups.
Rino Leo
- Amministratore - 10%
He holds a degree in economics and a master's degree in finance, banking, and insurance.
He has worked in banking for 10 years and will handle the financing and commercial operations.
Andreea Bibire
- Amministrazione - 5%
She handles the fiscal and administrative aspects, as well as the supplying operations.
How Will the Fund be Used?
In this trade, raw materials are paid in advance, while stores pay in 30/60 days.
In order to access stores, it is essential to have the economic resources to face this unbalance of income.
The crowdfunding campaign will be useful to:
Establish a distribution channel regarding physical stores;
Expand the online presence on the Italian territory;
Diversify the range of products;
Many opportunities are here to be explored.
Roadmap
2019: Petforce Srl is Born
The company’s goal was from the first moment to find the best pet food to present on the Italian market.
We looked into the two most important fairs of the field in Europe: Nuremberg (3,000 stands) and Bologna (1,000 stands).
We chose FirstMate, a Canadian company.
2023: Over 8,000 Clients
By 2023 we recorded over 8,000 dogs and cats that tried FirstMate foods, with a great deal of enthusiastic reviews.
In December 2023 we also launched a new product of dry food for small sized dogs.
2024: Felinus is Born
In February 2024 we launched, in exclusivity for our most faithful customers, the new jar-cooked wet food Felinus.
Felinus is a complete wet food, monoprotic and with no legumes or cereals.
Thanks to jar-cooking the nutrients that are naturally occurring in the ingredients are efficiently preserved.
2024 - 2027 Wholesale Expansion
FirstMate e Felinus are almost exclusively found online.
The crowdfunding campaign will be used to:
- Diversify the range of products;
- Establish a distribution channel regarding physical stores;
- Expand the online presence on the Italian territory and establish it abroad.
The goal is to reach a profit of 2 million Euros by 2027.
Partner Perks:
Depending on the timing and amount pledged when backing our campaign you will receive exclusive lifetime discounts, reserved to our partners, alongside the main reason for the investment: a cash return derived from both the sharing of profits and the expectations of an increase in value of each share.
►Type B Investor (from €500 to €9,999):
10% lifetime discount on all products;
Patrimonial rights;
Liquidation preference;
If you invest within 10 days from the campaign launch, a 10% share discount.
► Type A Investor ((beginning at €10,000):
30% lifetime discount on all products;
Patrimonial rights;
Liquidation preference
Voting right
Pre-emption rights
If you invest within 10 days from the campaign launch, a 20% share discount.
No Compromise in Regard to Quality.
The crowdfunding campaign will be carried out using the Opstart platform, regulated by Consob and Banca d’Italia.
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